A stunning, interchangeable VIP centrepiece with a live augmented reality overlay.
DESIGNED WITH THE FAN or VIP SPACE IN MIND
Our designs are adaptable to any space or setting and our bespoke built tables can be tailored or re-imagined to suit your requirements. Using traditional craft processes our team of specialists have extensive expertise in the luxury market, ensuring we understand your demands and design aesthetic.
Utilising cutting-edge augmented reality tracking, our team of digital specialists meld the traditional craft with the latest technology. We can work with you and your existing supplier network to interpret your data. Allowing this information to be overlaid onto a physical model of the circuit giving guests the ability to follow their selected driver in real-time.
AUGMENTED REALITY INTEGRATION
The bespoke app is designed to recognise our physically mapped table through the camera of a tablet. The camera works with an overlay of a 3D modelled circuit featuring actual landmarks and scenery to give an immersive experience of the race in real time.
Pairing this with the data supplied by Mercedes-Benz and the FIA, integration such as timing, splits and positions are overlaid in real-time. Unique features to the Formula E races such as Attack Mode and Fan Boost can be displayed and voted on to allow its fans further interaction with the experience.
EASE OF USE
Live race data synced to iPad Pros entices VIP guests or fans and allows them to get involved intuitively, watching the race unfold through numbers and sector times. The mapped and modelled circuit features scaled versions of all major landmarks and sponsor content and is designed to recreate the physical environment as closely as possible, adding to the excitement and experience of the race.
Our expert production team builds every step of the table from the ground up, making it tailorable to any event. Track inserts are removable, and alternative circuit settings can be positioned from the storage built into the shipping case.
*For proof of concept, the styling of all visuals and physical designs for this proposal have been based on cues taken from the Mercedes-Benz brand and VIP hospitality. For further development, this can be implemented in-house or alongside your existing agency to suit any design aesthetic.
The circuit companion has been designed for easy transportation and comes with its own storage and shipping case. Training is provided so installs and events can be self-sufficient, or we can provide set-up and staffing on an event by event basis.
Remote installations of pop-up sites will allow satellite events away from the circuit to promote the Mercedes-Benz brand. The application can be expanded with general public release and AR marker giveaways such as track layout keyrings, bringing the entertainment of the AR Circuit Companion to any setting.
Physical models with Augmented Reality information overlays, designed to explain and entertain.
CREATED TO INFORM AND SUPPORT THE FAN EXPERIENCE
Our physical models can be prepared from any element Mercedes-Benz possess, using a combination of 3D scanning
and accurate digital modelling. We can then create through 3D printing and hand finishing, scale models
of any Mercedes-Benz component,item or car.
This, in conjunction with our Augmented Reality object recognition, allows virtual overlays and information to be placed in real-time on top of the physical objects.
COMPLEX DETAILS EXPLAINED INTUITIVELY
Using a mix of the physical and virtual, complex details about items, rules or race impact can be explained through user interaction. Using animations, integrated videos and text, any concept can be explained simply to any fan of any age.
For example, the complex aerodynamics of the rear diffuser design can be explained first by introducing basic engineering and aerodynamic concepts. Followed by the building and developing of the fundamentals to intuitively explain key motorsport concepts and design choices.
AVAILABLE IN ANY SETTING WITH MINIMAL TRAINING
Similar to the circuit companion our designs can be made to work in any setting from corporate offices, participating exhibitions and fan building experiences. Designed to be stand-alone and self-sufficient these tools are created to allow Mercedes-Benz to integrate its messaging and brand education into any setting.
CUSTOM MODELS AND DESIGNS
Additional augmented activities and displays can be built into our physical models with the limitations being your imagination. The flexibility of our service and understanding of the luxury market ensures that we work with you and your existing supply network to help promote, develop, and build the Mercedes-Benz brand.